Using Wikipedia For SEO – Is It Doable?

We already talked about the many SEO benefits of earning a link on Wikipedia back to your website. If you are wondering whether Wikipedia SEO strategies are for you, then go back and check out our previous post on this subject. If you’ve read that and decided that you would like to give Wikipedia SEO a try, then read on for some advice how to proceed with success.
The Wikipedia Mindset
Wikipedia is an online encyclopedia that users can edit. Its goal is to provide people with accurate and neutral information about a wide variety of topics. People who edit Wikipedia’s nearly 5 million articles want to give an unbiased account of the topic.

Wikipedia requires contributors to write in a neutral point of view.
In addition, Wikipedia wants to provide information on significant topics that people care about. There are notability criteria that determine what articles can be approved to appear on Wikipedia. Only topics, persons and businesses with a certain level of notoriety can appear. The evidence for this notability is the appearance of the entity in the news and other online third-party sources. There must be press citations and recognized achievement for a person or business to receive an entry.
When using Wikipedia for SEO, you need to understand the mindset of Wikipedians (the people who are involved with editing and maintaining Wikipedia) so that you can successfully accomplish your own SEO goals without violating the core principles of Wikipedia.
Wikipedia SEO
At first it may seem that the goals of Wikipedia are at complete cross-purposes to those of SEO and content marketing. SEO is promotional. You want to drive traffic to your site. So Wikipedia’s focus on neutrality may seem contrary to the promotion that you would like for your own business.
But in reality, this is not the case. As with any content, people don’t like to be sold. So just as you would produce valuable content for your own webpage and blog, you can add value to Wikipedia by providing accurate information about the topics that you are an expert in. In content marketing, you dial down a heavy sales pitch for content on your own blog, you also need to avoid the appearance of sales on Wikipedia as well.

The goal of Wikipedia SEO is to contribute valuable information from your website whenever appropriate.
Ultimately, you are looking to create links back to your web pages. Wikipedia editors will most likely edit out any direct links from article text. However, you can provide links in the references and external links section of every Wikipedia article. The community will ultimately decide whether these links add value to the article and will stay. Or if they are obvious spam, they will get deleted.
The key for Wikipedia SEO success is to insert links back to your webpage without getting deleted or tagged as spam.
Be A Wikipedia Contributor

Patience is a virtue when developing Wikipedia SEO. The payoff could be a lot of traffic, but it will take some time to achieve this goal. You can’t just jump right in, add links and create articles. You have to first start contributing to Wikipedia in order to build a credible reputation among fellow Wikipedians. Here’s how you do it:
Start by opening an account. Make sure you use a personal email address for the account. If you use a business email address, it will not appear that you are neutral party when you attempt to make changes on articles related to your business.
Start by making small changes in articles that are outside of your main field of interest. You might start with articles about hobbies that you have.
You can also start with topics that garner less traffic so you won’t have to deal with aggressive editors.
Begin by correcting typos and move up to adding citations and content to articles.
This will help you to learn how to use Wikipedia, gain a solid reputation and position you to achieve your SEO goals. While it might sound boring, being a Wikipedia contributor can actually be a lot of fun especially when you start to get the hang of it and contribute a lot of stuff related to the things you love. Have you ever wondered why so many people volunteer as a Wikipedia contributor even though you don’t actually get paid for it? Here’s the reason:

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5 Types of Business Opportunities

Deciding to become an entrepreneur certainly provides many with a liberating feeling. The emotions that are first felt, however, can quickly turn to amazement at how difficult it is to choose the one right business opportunity out there for you to get involved in.

There certainly are quite a few options to choose from, but they generally fall into one of a few different categories. Here is a brief summary of the most popular types of business opportunities available to prospective entrepreneurs today.

Buying a Franchise
While a franchise does involve considerable expenses to be paid up front in the form of a franchise fee, it comes with the benefit of brand establishment. Many franchises are well known and respected in the marketplace already. Buying a franchise enables you to make use of that name from day one. You can also take advantage of a business plan and structure that is already well established and in place. Some examples of common franchises would be fast food restaurants, such as McDonalds or Subway, home or business cleaning services, or fitness centers. There are many more types of franchises, so if any of these appeal to you, make sure that you conduct some in-depth Internet research.

Consider a Distributorship and Dealership
A distributor involves a person establishing an agreement with another company to sell their products or services on the open market. A dealer is similar to a distributor, but such an individual would focus on only selling one particular brand of product or service. Such an example would be a Toyota dealership, or establishing an insurance agency that only sells products offered by one particular company.

Network Marketing
Someone involved in a network marketing type of business agrees to distribute the products and services offered by the head company, but they also work to recruit other distributors into the business as well. This creates a residual income by establishing a network of distributors selling products, and then you getting a commission based on those sales. Some refer to this type of business as multilevel marketing.

Licensing
Licensing is another popular opportunity available today that enables entrepreneurs to be inventive and develop their product or service, license it and then retain the name brand or trademark to that business. You would then be entitled to a percentage of all sales from that point on in many cases.

Find Your Niche and Fulfill a Need
Another way to find a business that you are interested in starting is to first assess your strengths and abilities. What special product or service can you offer that others around you are in need of? You can begin your business by offering that service to others and fill that niche need that has developed. With the advent of the Internet, this is made even easier today as you can truly market yourself globally.

These and many other types of business opportunities await you. Begin by doing your research, find out what you are interested in, and then set the wheels in motion.

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Have you ever heard the term BLACK SWAN in business?

The former CSO of Pepsico referred to Rodan + Fields as a Black Swan…

DEFINITION: an event or occurrence that deviates beyond what is normally expected of a situation and that would be extremely difficult to predict. (Source: Investopedia)

Two other fan-favorite companies have had the honor of holding this same title…

1. APPLE… a company started in a garage making computers, is now a leading empire in music/TV service, mp3 players, phones, tablets, watches…they are unstoppable.

2. AMAZON… They started as an alternative place to purchase books online, and have exploded into a company that can provide practically anything – with expedited shipping for free.

Businesses earn this title when they CAPTURE the market share by CREATING it where there once was none.

We are NOT just another skin care company. We are NOT just another direct selling company. We are different – because there are NO limits!

R+F is in position to be a BILLION DOLLAR global giant – just like Proactiv, but in the PREMIUM skin care market category.

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How To Structure Your Business

It is one thing to arrive at a business concept that you think will work for you and your unique situation. It is another thing entirely for you to structure the business in a legal manner that creates as advantageous a tax situation for you as possible.

It is also important to properly structure your business to limit your personal liability as much as possible and to protect your often considerable financial investment. Consider the most common types of business structures briefly discussed below to determine which is most appropriate for you.

Sole Proprietorship
This is the simplest type of business structure that there is and involves a business that is owned by only one person. This does not mean that a sole proprietorship is your only option if you are the only owner, but it does certainly have its advantages. Tax-wise, the expenses for running the business, in addition to the income, are included right on your personal income tax return that you file every year. You will just want to make use of Schedule C, detailing the expenses that you incurred, and offset that with your income.

If you are a sole proprietor, you will also need to file a Schedule SE along with your annual 1040. This same form is used to estimate how much self-employment tax you will need to pay, so keep that in mind as well. Under this business structure, you will need to also make estimated tax payments if you expect to have to pay a minimum of $1,000 in federal taxes. This is the amount you would need to pay after deducting your expenses and other allotted credits.

Partnership
You might consider structuring your business as a partnership if it will be owned and operated by several different people. This is a legal structure that helps protect each of you while outlining the responsibilities and obligations that each partner will have in the business. The partners will own the business and assume liability for it as well. There are two main types of partnerships that determine the extent of this liability, however, and they are the limited and general partnership. A general partnership usually will see each partner manage the company directly, and also responsibility for the debts and other financial obligations that the business incurs. A limited partnership can have some general partners in it, but will also have some limited partners that are only financial investors in the business.

Corporation
Developing a corporate structure, as you can imagine, is more time-consuming and expensive than the other types. This is primarily because it is a legal entity of its own, separate from the actual owners of the business. This entails compliance with various regulations and tax requirements. Given that information, you might wonder why in the world someone would choose to form a corporation. In many cases, there are tremendous benefits, such as liability protection for the owner of the business. The debt for the corporation is also not attached to the owner, so personal assets are not put at risk.

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Richard Branson explains his 10 rules for being a great leader

Virgin Group chairman Richard Branson has spent his entire career pushing the envelope.

It’s resulted in an eclectic and expansive set of companies under the Virgin name, including airlines, a bank, and most recently a hotel chain. He’s a self-made billionaire who dropped out of high school and hasn’t stopped doing things differently for the past 45 years.

Though he’s well-known for his penchant for pranks, his costumes, and his private island, he’s built an empire and survived countless setbacks thanks to his commitment to being an exceptional leader.

In his book “The Virgin Way,” Branson breaks down the top 10 rules that have motivated him and his employees every step of the way.

We’ve explained them below.

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1. Follow your passions, but protect the downside.
David McNew/Getty
Sir Richard Branson.
Branson has never been someone to back down from an idea because others criticized him for it, and admires those who take the risk on something extraordinary.

That said, Branson never jumps into a project that will ruin him if it fails. It’s a lesson he learned from his father, who allowed him to drop out of school to start a magazine as long as he sold enough advertising to cover the cost of printing.

He uses the investing term “protecting the downside” to describe this limiting of risk, and it’s how he convinced his business partners to join him in making the huge leap into the airline industry in 1984. They could trust him to pursue this seemingly ridiculous idea since he got Boeing to agree to take back Virgin’s one 747 jet after a year if the business wasn’t operating as planned.

2. Do some good.
Christopher Lee/Getty
Branson runs alongside the Virgin team in the 2010 London Marathon.
Branson’s a firm believer in philanthropy and has signed Bill Gates’ and Warren Buffett’s Giving Pledge, a promise to donate at least half of his fortune to charity.

He recommends charitable works as a great way to unite employees, and it’s why he gets large groups of Virgin employees to run the New York and London marathons to raise money for their favorite charities.

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25 great jobs that let you have a life outside of work

Work-life balance can be hard to find, especially in the tech sector.

In most jobs, the line between work and personal life is rapidly disappearing.

Thanks to 24/7 connectivity, it’s easy to check email and put in extra hours on nights, weekends, and even during vacations, says Scott Dobroski, Glassdoor’s community expert.

“Inevitably, there are some jobs that may require more attention during and out of normal office hours,” Dobroski tells Business Insider. “Before accepting a job, job seekers should do their research to understand the hours that are expected in the role, where and how they can get their work done, and the overall nature of the job.”

Think it’s impossible to find a well-paid job that allows you a life outside of work? Think again. There are plenty, even in the tech sector. 

Glassdoor recently sifted through its data to find jobs that provide the best work-life balance. Based on employee feedback and ratings on work-life balance shared on Glassdoor over the past year, the job and employer review site rated job titles on a 5-point scale, from very dissatisfied (score of 1) to very satisfied (score of 5).

Here are the jobs employees say offer the best balance between work and personal life, as well as the average annual salary and number of job openings, according to Glassdoor.

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25. Front end developer
VFS Digital Design/Flickr
Work-Life balance rating: 3.7

Average annual salary: $75,000

Number of job openings: 1,337

What they do: develop the part of the website that users interact with.

24. Software developer
VFS Digital Design/Flickr
Work-Life balance rating: 3.7

Average annual salary: $80,000

Number of job openings: 3,330

What they do: research, design, implement, and test computer software.

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The 5 traits finance professionals need to be effective business partners

Business partnering means taking the finance function and delivering it in effective ways to other departments inside the business.

Business partnering is not new. However, as today’s business world becomes more uncertain and more volatile, the imperative for business partnering is greater than ever.

The Chartered Institute Of Management Accountants (CIMA) defines business partnering as a finance professional who works alongside other business areas, supporting and advising their strategic and operational decision-making through insights that drive better business.

The speed and quality of decision-making is becoming increasingly essential to a business’ success, and may actually be that competitive edge they need.

New research with senior executives from around the world identified a common need for faster, better decision-making — businesses are expecting more from the finance function.

Real business value is created through knowledge, intellectual property, collaboration and partnerships throughout the company.

Now more than ever, financial leadership has an opportunity to contribute tangibly to the success and future of the business.

But they can only do this successfully if they are effective business partners, which requires a special set of both technical and behavioral skills: an understanding of the business and what is actually driving the numbers, as well as good people and leadership skills.

Here are the five traits CFOs need for effective business partnering — all of which can be learned and honed:

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1. Have the courage to speak up, challenge managers, and hold a mirror up to the business.
“Braveheart”/Paramount Pictures
Business partners need to lead groups by challenging the beliefs of others.
To be a valuable partner, you’ll need to be able to challenge the recommendations and beliefs of others in the business.

This requires a finance professional to be grounded in technical competencies as well as business skills, confidence, and credibility.

It is essential to have mastery over finance skills and best practices within the finance function before you can move beyond finance and into other business discussions with credibility and a valuable point of view.

If, however, you’re still trying to improve financial processes or financial reports, in all likelihood you will be dismissed when you try to speak up and challenge popular thought.

2. Be able to influence people, build relationships, and communicate effectively.
Flickr / decoded conference
Talk to your teams and learn to influence them through effective communication.
As you move beyond the finance realm, you’ll need to remember to communicate actively in the context of business.

This doesn’t simply mean having the ability to speak well or the “gift of gab”; it means being able to get your message across and initiate a real discussion with those outside of finance.

By leaving financial jargon behind and speaking in the context of the business, you’ll be able to lay the foundation for strong business relationships.

Once you’ve built those relationships and can communicate strong insights, you’ll be in a better position to influence decision-making.

4. Develop the business knowledge to contribute in effective ways.
CBS/”Big Bang Theory”
Even the most unlikely group of people can work effectively together if they understand their strengths and weaknesses.
Business partners, of course, must understand the business. Remember that you’re contributing strategic thought and valuable insights that are fueled from a strong financial background. However, this strategic thought needs to take into consideration the impact on all other parts of the business.

Finance is often perceived as not having full understanding of operational, service, customer, and commercial impacts. This cross-functional knowledge is crucial to finance playing the role of a true business partner.

Additional competencies, ranging from people skills to business and leadership skills, are vital for successful business partnering. You should also remember to focus on causality, not correlation, when having discussions with other arms of the business.

Everything has a cause, and understanding the causality provides real business value, so ask yourself, “What’s driving these numbers?” as a starting point to every engagement.

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